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Website Re-Design
Webflow Development
Gokhale Constructions is a renowned construction firm based in Pune, Maharashtra, recognized for its modern residential and commercial developments. With a legacy of over 175 projects. This project aimed to redesign their website to showcase their architectural excellence, enhance user experience, and strengthen their digital presence to attract potential homebuyers and investors.
The outdated website of Gokhale Constructions failed to reflect the brand's high standards and modern aesthetics. Despite being a trusted name in luxury and innovative construction, the website lacked:
1. A cohesive, user-friendly interface.
2. A visual narrative that showcased the grandeur of their projects.
3. Efficient ways for users to explore ongoing, upcoming, and completed developments.
My main Objectives while re-designing Gokhale Construction's website are -
1. Create a modern UI/UX that reflects the brand’s sophistication and expertise.
2. Use a bold design structure to showcase their projects with high impact.
3. Develop an efficient project management system to streamline updates and client operations.
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My main Approach while re-designing Gokhale Construction's website are -
1. Featured Projects: Designed a layout that emphasizes Gokhale Constructions’ portfolio with large, high-quality visuals and bold typography, ensuring their projects take center stage.
2. Modern Design Language: Adopted a minimalist and structured approach to convey elegance and professionalism, aligning with the brand's identity.
3. CMS Integration: Built a custom CMS solution for easy project management and scalability, leveraging Webflow’s robust features.
To address the challenges, the website was redesigned to focus on modernity, luxury, and user-centricity. The updated design features:
1. Prominent project displays with bold visuals and structured layouts, emphasizing the grandeur of the portfolio.
2. Simplified navigation and an intuitive user interface for a seamless browsing experience.
3. A custom CMS and automation system to ensure efficient content updates and management.
Although exact metrics are unavailable, the redesigned website achieves:
1. A visually stunning and professional online presence that matches the luxurious nature of Gokhale Constructions’ projects.
2. Improved navigation for users to seamlessly explore ongoing, upcoming, and completed projects.
3. Streamlined project management for the client using CMS features and automation tools, improving operational efficiency.
